A true story

I remember talking to a friend when he was starting a new business.

There were two multinational companies that dominated the market. This friend could see that they were making excellent returns but with very uncomplicated products.

He thought there was an opportunity to make a more complex product that would produce markedly better outcomes.

The problem was that the government had limited access to the data he needed, to only a few companies.

When he said what his plan was, the competition laughed and told him that he would never compete with them as they were long established and recognised big players.

When he tried to obtain the data and build the new product they all patronised him.

When he launched the product they all went quiet.

When he started taking business away they started listening.

Small businesses can compete with large corporate by being quicker, responsive, positive, customer friendly, accountable, flexible and visible outcome driven.

The same concept could and should also apply to small politics and big corporate politics !